It's about having employees that are empowered.
If the structure is too rigid, where only the most senior people can speak, then you really stifle creativity. Maybe the next big idea or next improvement could be in the head of a new graduate who just joined. And if you don't create this space for those people to offer their ideas then it's a missed opportunity.
Creativity, diversity and collaboration, all these things are very soft in nature but they are all about coming up with ideas, new approaches. It comes down to how you change corporate culture and attitudes toward risk. These are factors that are built on long cultural and historical legacies and are hard to change. We want to make people aware of that and of the small things that can be done. It's about a willingness to accept failure.
An explanation by Thierry Geiger about the role of the World Economic Forum in an interview with Emma Charlton about the success of the Danish workplace culture.
