Six tips from Matt Abrahams, business coach and writer of "Speaking up without freaking out".
1. Give the audience what they need. It shifts the attention from yourself to the audience.
2. Use a questionnaire as a memory aid for your presentation. In fact, you answer the unsolicited questions from the audience.
3. Make a presentation relevant to the audience and combine new facts with things that people already know. In this way, the public remains more involved and they remember the message better.
4. Emotion lingers. People remember a message with an emotional charge much better than a purely business story.
5. Present the information in a structured way, this way it will be remembered much better.
6. An audience is easily distracted, to counter this natural tendency you have to vary.
An explanation by Lilian Polderman in a Made in NL article about giving a better presentation. It also requires courage and passion. It's so much easier to tell people what they want to hear instead of what they need to hear. As Dr. Phil once remarked.
