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Design is the whole thing

The best things are completely harmonious and can't be compartmentalized.

The beauty is in that it works, and perhaps not the appearance. We sense when there's been care taken with a product. Just in the same way we sense carelessness. One of the things that we strive to do for humanity, and it's a way that we can serve, is to take care.

Jonathan Ive's perception during a Vanity Fair event in response to questions from the public about finding a successful balance between functionality and design.

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